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October 7, 2021

Burger King to test plant-based chicken nuggets in US

The plant-based chicken nuggets will be supplied by Impossible Foods and tested at three US Burger King locations.

Burger King has announced plans to test Impossible Foods’ plant-based nuggets at three restaurants in the US from 11 October.

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The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
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With this, Burger King will become the first quick-service restaurant (QSR) brand to test the plant-based chicken from Impossible Foods.

The company will trial the nuggets at locations in Des Moines, Iowa; Boston, Massachusetts; and Miami, Florida.

Backed by investors Bill Gates, Google Ventures and UBS, Impossible Foods is engaged in the production of meat and dairy products from plants.

Burger King North America chief marketing officer Ellie Doty said: “This isn’t the first time we’ve teamed up with Impossible to make waves in the industry.

“In 2019, we became the first QSR to serve the award-winning, plant-based Impossible patty and offer the iconic Impossible Whopper.

“So, it’s only fitting we’re the first global QSR to test the Impossible Nuggets. We’re excited to hear what our guests in the test markets think of this latest innovation.”

The restaurant company said that the plant-based chicken nuggets will be available for a limited time period.

In March, Burger King and Impossible Foods launched the Impossible Whopper in Canada, following a successful launch in the US.

The plant-based whopper was retailed at Burger King outlets in Ontario in March and rolled out across the rest of Canada in April.

With this launch, Burger King became the first QSR in Canada to offer the plant-based Impossible Foods patty on its menu.

In another development, US-based fast-food restaurant chain Raising Cane’s Chicken Fingers has reportedly asked its corporate staff to work at its restaurants in an effort to address the labour shortage.

Bloomberg reported that Raising Cane’s had asked its corporate staff members to work as fry cooks, cashiers and also assist in recruiting in the chain’s restaurants across the country.

Free Report
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The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
Enter your details here to receive your free Report.

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