Burger King has announced plans to test Impossible Foods’ plant-based nuggets at three restaurants in the US from 11 October.
With this, Burger King will become the first quick-service restaurant (QSR) brand to test the plant-based chicken from Impossible Foods.
The company will trial the nuggets at locations in Des Moines, Iowa; Boston, Massachusetts; and Miami, Florida.
Backed by investors Bill Gates, Google Ventures and UBS, Impossible Foods is engaged in the production of meat and dairy products from plants.
Burger King North America chief marketing officer Ellie Doty said: “This isn’t the first time we’ve teamed up with Impossible to make waves in the industry.
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By GlobalData“In 2019, we became the first QSR to serve the award-winning, plant-based Impossible patty and offer the iconic Impossible Whopper.
“So, it’s only fitting we’re the first global QSR to test the Impossible Nuggets. We’re excited to hear what our guests in the test markets think of this latest innovation.”
The restaurant company said that the plant-based chicken nuggets will be available for a limited time period.
In March, Burger King and Impossible Foods launched the Impossible Whopper in Canada, following a successful launch in the US.
The plant-based whopper was retailed at Burger King outlets in Ontario in March and rolled out across the rest of Canada in April.
With this launch, Burger King became the first QSR in Canada to offer the plant-based Impossible Foods patty on its menu.
In another development, US-based fast-food restaurant chain Raising Cane’s Chicken Fingers has reportedly asked its corporate staff to work at its restaurants in an effort to address the labour shortage.
Bloomberg reported that Raising Cane’s had asked its corporate staff members to work as fry cooks, cashiers and also assist in recruiting in the chain’s restaurants across the country.
