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September 2, 2022

Burger King signs master agreement to expand Polish store network

McWin will manage the Burger King brand in Poland as its master franchisee.

Fast food restaurant chain Burger King has signed a master franchise and development agreement with private investment firm McWin to expand its footprint in Poland.

Under the terms of the agreement, McWin will manage the Burger King brand in the country as its master franchisee.

Burger King has had a presence in Poland since 2007.

McWin will manage the brand’s existing franchisees in the country and begin operating 20 stores following its acquisition of BK SEE Poland.

The development agreement between Burger King and McWin covers the opening of more than 200 restaurants in Poland.

Burger King International Markets president David Shear said: “We’re excited to share big news from Poland, where we have announced plans to expand Burger King throughout Poland with McWin as our new master franchisee.

“We know that guests here love our world-famous flame-grilled flavour and experience our brand their way through personalised digital innovation.

“We see this project as an important part of a larger plan to expand in Central and Eastern Europe that will allow us to bring our iconic brand featuring our great-tasting food to more guests than ever before.”

The new Burger King restaurants will be equipped with digital ordering screens and offer a wide range of services to guests, including mobile ordering, table service and delivery.

McWin founding partner Henry McGovern said: “This is the first investment of our €525m ($523.9m) McWin Restaurant Fund, which we closed a few weeks ago.

“We are incredibly proud to expand the Burger King brand across Poland, leveraging synergies across the McWin platform.

“We will be putting special emphasis on improving the brand’s digitalisation and sustainability efforts in Poland.”

Owned by Restaurant Brands International, Burger King currently operates more than 19,000 restaurants worldwide.

Earlier this year, the brand announced plans to open 200 restaurants across the UK over the next five years.

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