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December 18, 2018updated 19 Dec 2018 10:03am

Careem enters food delivery market in Dubai and Jeddah with new platform

Transportation network company Careem has entered the food delivery market with the launch of its Careem Now platform in two Middle Eastern cities - Dubai and Jeddah.

Transportation network company Careem has entered the food delivery market with the launch of its Careem Now platform in two Middle Eastern cities – Dubai and Jeddah.

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Careem is also planning to invest more than $150m in the online delivery platform to grow its business.

It operates the platform as an independent application, separate from its ride-hailing business and offers delivery through a marketplace and dedicated-fleet model.

The company aims to create the biggest online delivery platform for goods and services in the region.

“The company currently has more than 33 million customers on its riding platform and the food delivery system will enhance the firm’s offerings.”

Careem Now provides items offered by nearby restaurants, curated collections, search options, sorting and tagging options based on cuisine and dietary requirements, recommended dishes, and tracking of orders in real time.

In Dubai, the Careem Now delivery service is currently available at Business Bay, Jumeirah 1, JLT, Marina, Tecom, Al Quoz, Diera, Garhoud, Motor City, and Sports City.

In Jeddah, the service is available at Al Rawdha, Al Salamah, Al Naeem, Al Hamra,  Al Andalus, Al Khalidiya, Al Safa, and Al Zahraa.

The platform operates seven days a week, in line with restaurant operating hours and also offers a dedicated call centre. Customers will be charged a fee for using the delivery service.

The company currently has more than 33 million customers on its riding platform and the food delivery system will enhance the firm’s offerings. Existing customers can log into the new platform using their credentials.

Careem also plans to introduce the delivery platform in Egypt and Pakistan in the near future.

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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