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January 8, 2019

Cargill debuts chocolate brand Veliche Gourmet in Netherlands

Food major Cargill has debuted its artisan chocolate brand Veliche Gourmet in the Netherlands at Horecava hospitality fair in Amsterdam, expanding its availability across Europe.

Food major Cargill has debuted its artisan chocolate brand Veliche Gourmet in the Netherlands at Horecava hospitality fair in Amsterdam, expanding its availability across Europe.

Veliche Gourmet is a range of premium Belgian cocoa and chocolate products.

The company has also unveiled a new delivery platform to support the launch of the artisan chocolate brand.

Cargill Europe chocolates and compound activities managing director Inge Demeyere said: “We are proud to launch Veliche Gourmet, our high quality Belgian chocolate range with [an] outstanding sensorial profile that brings a full, smooth and superior taste to professional artisans in the Netherlands.

“This creates a direct link between the professional artisan and us, facilitating a unique partnership based on our shared passion for artisan creations.”

“The launch of Veliche Gourmet is supported by our new e-commerce platform – which makes us the only vertically integrated chocolate producer in Europe to provide an e-commerce platform where end-users can purchase directly from the supplier.

“This creates a direct link between the professional artisan and us, facilitating a unique partnership based on our shared passion for artisan creations – and the endless possibilities chocolate offers.”

The company is also offering the delivery service with no minimum order requirement with a next day delivery option. Customers can also experience a free delivery for orders above €90.

Cargill has partnered with a Bidfood food supplier to serve 25,000 customers across the Netherlands.

Veliche Gourmet is already available in Belgium, the UK, Ireland and selected countries in the Asia-Pacific region.

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