The week-long celebrations will include special tastings, walks, art exhibitions and will conclude on 26 August with Carlsberg’s ‘Probably the best Street Party in the World’ on Old Carlsberg Road.
The festivities will also give the company the chance to unveil its latest sustainability invention to mark the release of its new Together Towards ZERO sustainability plan.
Carlsberg’s chief executive, Cees ‘t Hart, said: “Carlsberg Group has used the past 170 years creating not only probably the best beer in the world, but also revolutionised the entire brewing industry improving quality through science.
“For 170 hours in Copenhagen, Carlsberg Group will celebrate yesterday’s and today’s achievements as well as highlighting how we plan to brew for a better tomorrow through investments in science and contributions to society.”
Throughout the week, guests are invited to experience a ‘unique’ menu where ‘arts meet science’. The head chef at the Carlsberg Museum has collaborated with experts at the Carlsberg Research Centre to develop a full menu, using only ingredients previously or currently used in beer.
The celebrations began yesterday (22 August) with a special Carlsberg edition of the famous Streets of the World photo exhibition at Carlsberg’s Old Brewhouse, which has been out of use for over a decade and is opened exclusively for the exhibition.