US-based Asian-inspired casual dining restaurant chain PF Chang has reached a partnership with business catering marketplace ezCater to help grow off-premises revenue.
As part of the partnership, PF Chang’s all 212 US locations will be added to ezCater’s online platform, which is expected to result in high average order values and increased visibility in its target markets.
PF Chang’s currently operates more than 300 restaurants, including three airport locations, in 22 countries and territories.
Recently, PF Chang hired Jim Rand as the company’s off-premises dining vice-president.
Rand said: “Partnering with ezCater is an easy and effective way to grow catering revenue. ezCater quickly added all of our US locations to its platform and we began receiving orders immediately.
“In the last three months, we’ve seen meaningful growth in our catering revenue through ezCater. The ezCater platform has allowed us to quickly reach a large corporate customer base over a broad geographic area, which would have taken longer had we done it on our own.”
According to Black Box Intelligence Restaurant Industry Snapshot, the restaurant industry witnessed negative month-to-month same-store sales in most part of the past two years.
Having over 60,000 restaurants and caterer partners, ezCater offers online ordering, on-time ratings and reviews, award-winning and five-star customer service anywhere in the US.
Currently, more than 150 restaurant chain partners like Firehouse Subs, Dickey’s Barbeque Pit, and Honeybaked Ham depend on ezCater to reach a nationwide customer base of businesspeople.