HEYTEA’s New York store. Credit: HEYTEA.

Chinese tea chain HEYTEA has opened its first US store on Broadway, New York City (NYC).

The new store in NYC will be offering real fruit teas, real dairy milk teas and refreshing finest teas.

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HEYTEA strategy vice-president Yujia Gu stated: “As the initial entry point for HEYTEA into the US market, New York City holds extraordinary significance for the growth of our brand.

“By providing high-quality products and services, we aspire to deliver a joyful brand experience to consumers in NYC and beyond, contributing to the ongoing development of the US tea industry.”

The brand anticipates that its offerings such as grape teas, roasted brown bobo milk and regal aqua green jasmine tea varieties could appeal to New Yorkers.

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HEYTEA said in a statement: “HEYTEA’s innovative new-generation Chinese tea is always made from fresh fruits, fresh tea leaves and premium milk, with no compromises on the quality of the ingredients.

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“In contrast, much of the “bubble tea” currently being sold is made from instant tea powder with artificial additives. HEYTEA will be the first Chinese new-style tea brand selling products made with genuine, high-quality ingredients in the US.”

Established in 2012 in Jiangbianli, Guangdong Province, China, HEYTEA currently operates more than 3,000 stores across the country and has established its presence across Asia.

In 2018 HEYTEA launched its first overseas store in Singapore, subsequently entering other international markets in the UK, Australia and Canada.

Earlier this month, the company opened its first store at the Exchange TRX shopping centre in Kuala Lumpur, Malaysia.