American fast casual chain Chipotle Mexican Grill is testing two new menu items, applewood smoked bacon bowl and nachos, in select cities across the US in a move to make the brand more accessible to customers.
Debuted at the NEXT kitchen in New York City, the company will pilot launch the applewood smoked bacon bowl in eight restaurants in Orange County, California in September this year. Chipotle plans to roll out the product for a full market test later.
Chipotle chief marketing officer Chris Brandt said: “Consumers have always said ‘everything tastes better with bacon’ and that is exactly what we confirmed in our New York test kitchen.
“We found consumers added bacon to their traditional bowls, burritos, tacos and nachos while also enjoying new items such as the BLT quesadilla with bacon, lettuce, tomato and cheese grilled to perfection.”
Following a successful pilot launch in ten restaurants, the company will also expand the availability of its nachos across Denver and Minneapolis-St. Paul this October.
Chipotle’s nachos are made using homemade corn tortilla chips, topped with queso and a choice of meat, beans, salsa and lettuce.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
The company is planning to expand the pilot launch to select restaurants in Philadelphia and Indianapolis.
The chain will also offer customers at these locations a chance to add regular-sized chips and a fountain drink to their order for $3.