Chipotle Mexican Grill chief marketing officer steps down

15th March 2018 (Last Updated March 15th, 2018 12:37)

American casual dining chain Chipotle Mexican Grill's chief marketing and strategy officer Mark Crumpacker has resigned from the company after serving for nine years.

Chipotle Mexican Grill chief marketing officer steps down
Chipotle Mexican Grill will use Quantifind’s data analytics in stores. Credit: Aranami.

American casual dining chain Chipotle Mexican Grill’s chief marketing and strategy officer Mark Crumpacker has resigned from the company after serving for nine years.

The development comes a month after Chipotle hired Taco Bell head Brian Niccol as its new CEO, who took charge of the new role on 5 March.

According to a SEC filing, the resignation, effective 15 March, follows a Separation Agreement signed by the company and Crumpacker.

“[Chipotle] signed a retention agreement of $600,000 for Crumpacker that would reward him for staying one year after a new CEO was appointed.”

As part of the terms of the agreement, Chipotle will pay Crumpacker an amount equal to 26 weeks gross salary at his regular rate of pay.

A Chipotle spokesperson, quoted by CNBC, said: “Mark has been a valued member of our leadership team and played an integral role in shaping and defining the Chipotle brand, and we thank him for his contributions.

“We have a very talented marketing team in place and we’ll continue our existing programmes while we finalise the plans for a new CMO.”

In January this year, the company signed a retention agreement of $600,000 for Crumpacker that would reward him for staying one year after a new CEO was appointed.

This resignation comes after Chipotle placed Crumpacker on leave last year after he plead guilty to ‘drug possession’ and completed a rehabilitation programme.