Chipotle Mexican Grill currently operates more than 2,550 outlets in the US, Canada, UK , France and Germany. Credit: Chipotle Mexican Grill.

American fast-casual restaurant chain Chipotle Mexican Grill is set to pilot a new restaurant design in the US.

The company’s four new restaurants, namely an urban storefront, a standalone restaurant with a Chipotlane and an endcap unit with a Chipotlane, in Chicago, Cincinnati, and two Phoenix locations will feature the design.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Furthermore, the new restaurant design will be trialled in two retrofits in Newport Beach and San Diego.

Chipotle will employ its stage gate process to test the performance of each restaurant.

Validation will be based on metrics such as transactions, guest feedback and future menu. This will help the company identify a final design before launching it.

Chipotle Mexican Grill chief technology officer Curt Garner said: “By better suiting our restaurants to accommodate the digital business, we’re able to finalise orders more effectively and provide a better overall experience for our guests.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The new restaurant design will help to offer improved convenience for both customers and delivery drivers.

Customers can have a better experience with digital built-in pick-up portals, walk-up windows, open views and front row seating.

Chipotle chief development officer Tabassum Zalotrawala said: “While we are staying true to Chipotle’s heritage, we are also excited to integrate new, innovative physical features into the restaurant that complement our growing digital business. Our eco-friendly, natural aesthetic and locally sourced approach to this design builds on our strong brand values and mission of cultivating a better world.”

Founded in 1993, Chipotle Mexican Grill currently operates more than 2,550 outlets in the US, Canada, the UK, France and Germany.