US-based quick service restaurant (QSR) chain Church’s Chicken has partnered with multiple third-party providers to launch its door-to-door US delivery service.
The QSR chain is currently offering its ‘Dealivery Programme’ from more than 200 restaurants through partnerships with major players DoorDash, Grubhub, Postmates and Uber Eats.
The company’s delivery service will further expand with the addition of 450 restaurants to the network by the end of this month.
Church’s Chicken global chief marketing officer and executive vice-president Hector Muñoz said: “Adding delivery has been a key objective for the entire Church’s system this year.
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“It ties directly into our brand promise of giving guests an abundance of choice, flavour, and variety at a fair price whenever and wherever our guests want to enjoy it.”
As part of the partnership, participating restaurants have signed on with more than one third-party partner to ensure accessibility to more customers.
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The restaurant chain is also testing independent delivery providers in markets which are not served by major delivery services.
Through its ‘Dealivery Programme’, the company will offer its staple menu items such as fried chicken and tender strips in original and spicy flavours, honey-butter biscuits, coleslaw, jalapeno bombers, and a range of sides including corn on the cob, fried okra, baked macaroni and cheese, along with desserts, fountain drinks and iced tea.
Church’s Chicken is activating its ‘Dealivery Programme’ across all restaurants within the service area of at least one third-party logistics partner.
Customers also have the option to select their provider of choice while placing orders from restaurants served by multiple providers.