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May 11, 2022

CKE unveils investment plan for digital transformation

The company plans to upgrade more than 500 restaurant locations across 20 markets by the end of the year.

CKE Restaurants Holdings, the parent company of Carl’s Jr and Hardee’s restaurants, has unveiled its investment plan for the physical and digital transformation of its restaurant brands.

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Along with its franchise community, the company has decided to make a half a billion-dollar investment in transformations over the next four to six years.

CKE alone plans to make a $60m investment in corporate locations. It intends to upgrade more than 500 restaurant locations across 20 markets by the end of the year.

The investment will focus on refurbishments, technology upgrades and streamlining operations.

CKE Restaurants chief global development officer Matthew Walls said: “The quick-service restaurant (QSR) industry is a game-changing and unconventional group to be a part of – brands are constantly upping their game to meet the demands of today’s evolving consumer.

“CKE is known for having a finger on the pulse of what customers crave and we have continued to innovate our menus to lean into that, but we are the first to admit that our restaurants haven’t kept up.

“Elevating two brands that are due for much-needed upgrades is no small feat, but one that our team is passionate about. This is just the beginning for the refreshed Carl’s Jr and Hardee’s that consumers know and love.”

The company’s new initiative will include new signage, brand statement elements, lighting enhancements, and interior and exterior digital menu boards.

With these upgrades, CKE expects that its Carl’s Jr and Hardee’s locations will meet the needs of consumers, team members and franchisees.

CKE said that the market transformation initiatives have already started and will continue to roll out throughout the year.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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