US-based health food restaurant chain Clean Eatz is launching a new menu with more protein and vegetable options, responding to customer feedback.

The brand has announced a comprehensive menu overhaul and began rolling out its refreshed offering on 5 July 2024.

This aims to cater to a growing appetite for protein-rich and vegetable-centric meals.

The updated menu includes fresh options suitable for dine-in or grab-and-go, with a focus on health-conscious substitutes that fit busy lifestyles.

Clean Eatz co-founder Evonne Varady said: “Our guests have spoken loud and clear. They want more protein and vegetable options for our bowls, different sauces, traditional burger styles and updated wraps.

“Through the use of focus groups and customer feedback, our team is confident this menu will enhance the brand’s profile in restaurant scenes nationwide.”

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Among the new creations is the Bunless Burger, a low-carb option featuring grilled mushrooms, mozzarella cheese, ripe tomatoes and potato fries.

The Turkey Burnt End Cuban offers hickory-smoked turkey burnt ends and comes with a limited-time offering of Cuban flatbread.

The beverage menu at Clean Eatz is also seeing additions, including the Raspberry Lemonade Smoothie and the Mango Peach Lemonade Smoothie, both incorporating vanilla whey protein.

As part of the brand’s limited-time summer offer, the Green Tea Lemonade, a collaboration with the Chike brand, provides a protein-packed drink with no added sugar and a caffeine boost.

The Southwest Bison Wrap combines lean bison meat with Clean Eatz’s Chipotle Ranch Sauce, low-sodium queso and a mix of corn and black beans, all served in a whole wheat wrap.

Clean Eatz was set up in 2011 and began franchising in 2015. It has more than 100 restaurants operating across the country.

In 2023, Clean Eatz Kitchen teamed up with the US Department of Defense to supply meal kits to military bases.