Global bubble tea brand CoCo Fresh Tea & Juice has announced plans to expand its footprint in the US by offering new franchise opportunities and resources to new entrepreneurs.
CoCo Fresh Tea & Juice brands’ menu offering ranges from seasonal series to classic milk teas.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The brand has 5,000 outlets across the globe and said it will offer single-store franchises as well as master franchisees and corporations opportunities to scale up its store network in the US and meet bubbling demand for the refreshment.
CoCo Fresh Tea & Juice business development deputy director Kody Wang said: “There’s a huge increase in demand.
“We believe that the growing popularity of phenomena such as bubble tea and K-pop are contributing to a greater receptivity to Asian culture in the US and we are thrilled to play a part in this.”
As part of this initiative, the company intends to support entrepreneurs via its new business models in the US.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIt said that the single-store franchise reduces barriers to entry for new franchise entrepreneurs and boosts inclusivity.
CoCo Fresh Tea & Juice noted that its extensive supply chain helps to stabilise costs for franchise partners.
It will also provide resources such as pre-opening preparation, daily operational support and comprehensive training and support programs.
The brand also provides onsite assistance to set up franchisees for success.
CoCo Fresh Tea & Juice intends to create a diverse and sustainable consumer community with this initiative.
