Global bubble tea brand CoCo Fresh Tea & Juice has announced plans to expand its footprint in the US by offering new franchise opportunities and resources to new entrepreneurs.
CoCo Fresh Tea & Juice brands’ menu offering ranges from seasonal series to classic milk teas.
The brand has 5,000 outlets across the globe and said it will offer single-store franchises as well as master franchisees and corporations opportunities to scale up its store network in the US and meet bubbling demand for the refreshment.
CoCo Fresh Tea & Juice business development deputy director Kody Wang said: “There’s a huge increase in demand.
“We believe that the growing popularity of phenomena such as bubble tea and K-pop are contributing to a greater receptivity to Asian culture in the US and we are thrilled to play a part in this.”
As part of this initiative, the company intends to support entrepreneurs via its new business models in the US.
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It said that the single-store franchise reduces barriers to entry for new franchise entrepreneurs and boosts inclusivity.
CoCo Fresh Tea & Juice noted that its extensive supply chain helps to stabilise costs for franchise partners.
It will also provide resources such as pre-opening preparation, daily operational support and comprehensive training and support programs.
The brand also provides onsite assistance to set up franchisees for success.
CoCo Fresh Tea & Juice intends to create a diverse and sustainable consumer community with this initiative.