Global coffee chain Starbucks has partnered with Chase, a consumer and commercial banking business, to launch Starbucks Rewards Visa Prepaid Card.
The Starbucks general purpose reloadable (GPR) prepaid card enables customers to earn rewards for purchases made outside of Starbucks.
Go deeper with GlobalData
Available without any monthly, annual and reload fees, the card is designed to offer alternative ways for money management while earning Starbucks rewards.
Starbucks chief marketing officer Matt Ryan said: “As we continue to expand and strengthen our digital relationships with customers, we want to make sure we’re providing choices that are both rewarding and meet their preferences in how they engage with us.
“This reloadable Visa Prepaid card is a unique and modern option that gives customers one more way to earn more Stars and Rewards through every day spend, in a way they haven’t been able to before.”
In addition, the card is integrated with Starbucks Rewards loyalty programme and by using it customers will receive gold status, stars for purchases and are eligible for birthday rewards, free food and beverage items from Starbucks.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataOther benefits offered by the coffee chain include 125 bonus stars for first time load of $10 into the card and one star for every $10 on purchases.
Chase Merchant Services is the payment processing partner for Starbucks stores in the US and Canada.
