US-based CraftWorks Restaurants & Breweries has joined the network of Dinova’s business dining marketplace.
The addition of CraftWorks’ portfolio of brands expands Dinova’s network of more than 14,000 restaurant concepts across the US.
As part of the collaboration, Dinova will showcase 65 locations of the restaurant chain on its marketplace serving business dining needs including one-on-one working lunches and large group gatherings.
CraftWorks marketing and group sales vice-president Jaime Vasquez said: “Dinova is one of our most strategic affiliate partners, given it reaches millions of corporate card holders who are known to have higher check averages given the high index of business entertaining.
“Dinova’s network of blue chip Fortune 500 companies provides us an additional channel to help drive our Group Sales business for corporate events.”
CraftWorks operates brewery and craft beer-focused casual dining restaurants in the country offering handcrafted beer combined with flavourful menus.
Brands of the restaurant chain include Gordon Biersch Brewery Restaurants, Rock Bottom Restaurant & Brewery, Big River Grille & Brewing Works, Chophouse & Brewery, Bluewater Grille, and Seven Bridges Grille & Brewery.
Dinova founder, executive chairman and chief strategy officer Vic Macchio said: “Craftworks has been a pioneer in craft brewery, propelling the trend that is so prevalent today.
“Their inclusion in our marketplace fits perfectly with the rise of the millennial workforce growing throughout corporate America, and offers yet another ideal option for the Dinova diners of today and tomorrow.”