Restaurant technology company Deliverect has collaborated with guest engagement and loyalty platform Thanx to support restaurants in deploying integrated first-party digital ordering services and loyalty programmes.
Under the arrangement, Deliverect will provide its ordering and delivery management infrastructure while Thanx will offer its loyalty, marketing and digital ordering platform.
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The combined offering will bring together menu management, point of sale, delivery, payments, loyalty and marketing in a single first-party ordering stack.
Through this integration, restaurants are expected to be able to link their ordering channels with loyalty initiatives, with the aim of shifting one-time digital purchasers into recurring, engaged guests.
According to the companies, this will in turn help operators increase repeat visits and drive same-store sales growth without additional IT resources or custom development.
Deliverect Americas president Justin Falciola said: “Deliverect is a global leader in order management, so we know how badly restaurants need modern technology that’s simple to implement, cost-effective, and reliable.
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By GlobalData“By combining this proven technology and breadth of integrations with Thanx’s compelling user experiences and loyalty tools, we are delivering restaurants a new option for first-party digital ordering that they have been desperately seeking.”
Thanx founder and CEO Zach Goldstein said: “We’re excited to now be able to power our best-in-class apps, ordering experiences, and loyalty programmes atop Deliverect’s reliable infrastructure for order management and payments across the hundreds of point-of-sale systems they support.”
Deliverect specialises in connecting digital ordering channels with in-store operations. The company serves more than 75,000 restaurant locations worldwide.
Last month, bb.q Chicken rolled out Deliverect’s digital ordering and menu management platform across more than 250 US locations.
