Deliveroo customers in Oxford, Cambridge and various London areas can now order from Sticks’n’Sushi. Credit: Ink Drop/Shutterstock.com.

UK-based food delivery platform Deliveroo has formed an exclusive partnership with Sticks’n’Sushi, a sushi and yakitori restaurant chain, for its locations in the UK, the Retail Times has reported.

The collaboration will make Sticks’n’Sushi available solely through Deliveroo across all 14 of its UK locations, catering to the growing demand for Japanese cuisine.

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Deliveroo customers in Oxford, Cambridge and London areas including Covent Guardian, Greenwich, Kingston and Wimbledon and extending to Esher in Surrey can now order Sticks’n’Sushi’s full menu.

Customers can order items such as the Crispy Ebi Roll, the Spicy Tuna Roll, Miso Soup and Tsukune Yakitori.

Since their initial Deliveroo partnership, Sticks’n’Sushi has launched five new outlets, including three delivery-only kitchens in Central London, utilising Deliveroo’s data to identify strategic locations and enhance delivery efficiency.

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The Kings Road Chelsea restaurant has experienced a 106% surge in delivery orders since its 2019 opening, becoming the most frequented Sticks’n’Sushi location on Deliveroo.

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Retail Times quoted Deliveroo Europe chief business officer Carlo Mocci as saying: “We are thrilled to strengthen our already successful partnership with Sticks’n’Sushi. This collaboration reflects our commitment to providing customers with access to the best dining experiences from the comfort of their homes.

“We look forward to bringing Sticks’n’Sushi favourites to even more customers exclusively through Deliveroo.”

Sticks’n’Sushi chief commercial officer Anders Kjørup said: “We are excited to continue our good collaboration with Deliveroo and embark on this exclusive partnership, a pivotal move that aligns perfectly with our vision to bring Sticks’n’Sushi’s exceptional dining experience directly to our guests’ doorsteps.

“We look forward to this venture, believing it will bring a new level of convenience and excellence to our service.”

In February 2024, Sticks’n’Sushi secured a £22m loan from OakNorth Bank to support its expansion plans. It will use the funds to bolster its growth trajectory, particularly within the UK market, which has become its largest in terms of turnover.