US-based food ordering platform Delivery.com has acquired online ordering service Mr Delivery in order to expand its reach.
As part of the deal, Mr Delivery will adopt the delivery.com brand and technology effective immediately.
The deal allows delivery.com to expand its reach to more than two and a half million customers and corporate clients with 15,000 restaurants, liquor stores, dry cleaners and other local businesses across 1,800 cities.
With this acquisition, Mr Delivery will begin expansion efforts with a focus on food delivery operations across 160 cities currently served by the company with more than 3,000 restaurants.
It also plans to add additional companies to the platform in the coming months.
In addition, delivery.com will offer all of its services such as group ordering and other corporate features to the markets currently served by Mr Delivery.
It will also expand the company’s offerings beyond food delivery and plans to introduce last-mile capabilities for delivery orders, as well as make the platform available to merchants more widely.
delivery.com CEO Jed Kleckner said: “Independent delivery service operators, many without access to venture capital, have built consequential businesses that have become part of the fabric of their local economies, and for that, they should be commended. We look forward to working with them, not around them, to accelerate growth.
“delivery.com has always focused on making the best local restaurants and stores available for delivery and pickup to patrons in the neighbourhood and Mr Delivery shares our vision of empowering communities and businesses.
“Our complementary business models and missions make this acquisition a natural and timely fit given our broader expansion strategy this year.”
The deal will also allow restaurant owners and delivery drivers of Mr Delivery to access delivery.com’s dispatching capabilities to fulfil orders.
Restaurants can also use the order confirmation tools, real-time business analytics and partner integrations from delivery.com.