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September 18, 2020

Delivery Hero’s food delivery platform Foodpanda forays into Japan

Asian food delivery platform Foodpanda has launched its operations in Japan.

Asian food delivery platform Foodpanda has launched its operations in Japan.

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Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
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A regional brand of German delivery app Delivery Hero, Foodpanda is initially starting its operations in the Japanese cities of Kobe, Yokohama, Nagoya, Sapporo, Fukuoka, and Hiroshima. The brand will grow its footprint across in the future.

In addition to delivery services, Foodpanda will also launch quick commerce locally. This service will allow customers to order for household products, including groceries, and get them delivered to their doorstep within ‘record speed’.

Foodpanda Japan CEO Eric Wei said: “We are extremely excited to launch in Japan. This is a market we have long admired, and the expansion is an important step in making food and grocery delivery accessible to everyone in Asia, offering greater choice, speed and convenience to local consumers and business partners.”

The entry of Foodpanda in the Japanese market is expected to fuel competition between food delivery apps, including Uber Eats, Maishoku, FineDine, Rakuten Delivery, Demae-Can Co., and Amazon Japan.

The move is expected to further bolster the position of Delivery Hero, which is rapidly expanding its footprint in the Asian food delivery space.

Delivery Hero CEO and co-founder Niklas Östberg said: “By entering the Japanese market, we reinforce our commitment to strengthening our position in Asia. Following the successful launches in Cambodia, Laos, and Myanmar at the end of 2019, we are now excited to bring a delivery service that is focused on choice, speed, safety and convenience to Japan.

“The Japanese market offers a lot of potential for future growth, and we are looking forward to bringing amazing experiences to our new customers.”

This week Delivery Hero signed an agreement to acquire on-demand delivery start-up Glovo’s operations in Latin America in a €230m deal.

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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