British online food and drink delivery platforms Just Eat, Innocent, Deliveroo and Brewdog have been named in the BrandZ Top 75 Most Valuable UK Brands list.
This is the first time these brands have entered the list. Just Eat made it to the top 30 by securing the last position. The study was conducted by WPP and Kantar Millward Brown.
Kantar UK business development head Jane Bloomfield said: “Established and new brands can learn a lot from each other. Those older brands that form the bedrock of the UK economy have great staying power, having built salience and meaning.
“To grow, they need to work on increasing consumer perceptions that they are different, innovative and relevant.
“The disruptors entering the ranking, meanwhile, need to make their difference meaningful and salient to consumers – if they fail to do so they could have a short lifespan.”
Additionally, Deliveroo and BrewDog have been named in the top ten innovators list this year alongside major players in other business domains.
The study also named the food and drink sector as the most innovative compared to other domains in the UK with an average score of 109. This growth is driven by new brands such as Deliveroo, Just Eat and BrewDog.
BrandZ Top 75 UK study ranks the most valuable brands in the UK by analysing each company’s strengths and the key factors driving growth in the market.