US-based family restaurant chain Denny’s has announced the launch of the plant-based Beyond Burger at its 1,700 locations across the US and Canada.
The plant-based burger was initially launched exclusively in Los Angeles restaurants.
Beyond Burgers is made by California-based firm Beyond Meat and is covered with freshly sliced tomatoes and onions, crisp lettuce, pickles, American cheese and All-American sauce on a multigrain bun.
As part of this announcement, Denny’s is offering a free Beyond Burger with the purchase of any beverage at all its participating locations on 30 January from 11am to 10pm, while supplies last.
Denny’s chief brand officer John Dillon said: “We were thrilled to be able to answer the call from our guests to add more plant-based protein options to our menu when we launched the Beyond Burger in Los Angeles at the end of last year.
“The positive response we received validated our decision to partner with Beyond Meat to introduce our guests to a plant-based option.”
“We could not be more excited to add the Beyond Burger to our permanent line-up of delicious, affordable menu options as we continue to innovate and expand our menu to meet evolving dietary preferences.”
Launched in 2009, Beyond Meat’s portfolio of fresh and frozen plant-based proteins is sold at over 58,000 retail and foodservice outlets in more than 50 countries across the globe.
Beyond Meat foodservice North America sales VP Tim Smith said: “Partnering with Denny’s has been a big step in increasing offerings for those looking to introduce plant-based protein into their diets or for alternative choices at their favorite restaurants.
“We’re delighted to expand our partnership with the iconic diner and provide another option that offers the taste you know and love with a burger but has the nutritional and environmental benefits of plant-based protein.”