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October 25, 2018

DFDS selects SMC Design to redevelop catering outlets

Danish ferry operator DFDS has selected SMC Design to redevelop its catering outlets on-board its Eastern Channel routes.

Danish ferry operator DFDS has selected SMC Design to redevelop its catering outlets on-board its Eastern Channel routes.

The company will invest around £1.8m including £600,000 per ship, which will be used to redesign food and beverage outlets and create a Lighthouse Café for dining.

Starting 7 January next year, SMC Design will start the redesign after the Dover-Dunkirk vessel enters dry-dock. It is expected to complete the redesign of the entire fleet in five weeks.

SMC Design will work on the project over the next three-years to upgrade food and beverage outlets to Horizon restaurants on-board the Dover-Calais fleet.

“In an effort to boost passengers experience on-board, the Lighthouse Café will include a revised menu, recycling stations and a re-vamped children’s play area.”

DFDS on-board commercial director Steve Newbery said: “We’re delighted to be working with the prestigious SMC Design consultancy on a project designed to offer a new, contemporary dining outlet for our passengers.

“The decision to revitalise the current catering concept on board our Eastern Channel routes follows passenger feedback, something we pride ourselves in listening and responding to.

“In an effort to boost passengers experience on-board, the Lighthouse Café will include a revised menu, recycling stations and a re-vamped children’s play area, all underpinned by a new and vibrant colour scheme.”

The project contributes to DFDS’ ongoing investment in its fleet covering a chartered combined freight and passenger ferry, which will be delivered in 2021 and deployed on the English Channel routes.

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