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August 21, 2019

Domino’s opens new workspace Innovation Garage in Michigan, US

US restaurant company Domino's Pizza has opened Innovation Garage, a new workspace located at Domino's Farms in Ann Arbor, Detroit, Michigan.

US restaurant company Domino’s Pizza has opened Innovation Garage, a new workspace located at Domino’s Farms in Ann Arbor, Detroit, Michigan.

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The centre will allow cross-functional teams to work collaboratively to develop and test new innovation using advanced technology.

Located on a 33,000ft2 space, the two-storey building features an open-concept design space to accommodate 150 team members, along with collaboration work spaces, private meeting rooms and a pizza theatre.

The pizza theatre will allow project-based teams to develop and test new technologies including ordering kiosks and a carryout tracker.

Domino’s chief technology officer Kelly Garcia said: “Domino’s Innovation Garage is focused on accelerating Domino’s spirit of creativity and collaboration.

“As a pizza company with a focus on technology, we want our team members to have a workspace that encourages experimentation and fosters an environment to take risks, test innovations and fail-fast so they can bring their best cutting-edge ideas to life for the brand’s customers and stores.”

In addition, the garage features a dedicated space to test delivery innovations such as GPS tracking, the customer interface on autonomous pizza delivery vehicles, such as robotics company Nuro’s R2.

In June this year, the pizza chain partnered with Nuro to offer autonomous pizza delivery using the custom unmanned vehicle, R2, later this year.

The new centre also features the company’s AnyWare ordering technology and in-store technology, as well as a quality assurance lab for testing pretotypes.

Garcia added: “Having a hub for our community of smart, creative and dynamic team members to develop our brand and take it to the next level is important for our continued success.

“We’re proud to now have a space dedicated to learning, exploring, testing and launching new ideas in a way that only Domino’s can do.”

Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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