Domino’s opened Innovation Garage in US to develop and test new technology in a store setting. Credit: PRNewsfoto/Domino’s Pizza.

US restaurant company Domino’s Pizza has opened Innovation Garage, a new workspace located at Domino’s Farms in Ann Arbor, Detroit, Michigan.

The centre will allow cross-functional teams to work collaboratively to develop and test new innovation using advanced technology.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Located on a 33,000ft2 space, the two-storey building features an open-concept design space to accommodate 150 team members, along with collaboration work spaces, private meeting rooms and a pizza theatre.

The pizza theatre will allow project-based teams to develop and test new technologies including ordering kiosks and a carryout tracker.

Domino’s chief technology officer Kelly Garcia said: “Domino’s Innovation Garage is focused on accelerating Domino’s spirit of creativity and collaboration.

“As a pizza company with a focus on technology, we want our team members to have a workspace that encourages experimentation and fosters an environment to take risks, test innovations and fail-fast so they can bring their best cutting-edge ideas to life for the brand’s customers and stores.”

In addition, the garage features a dedicated space to test delivery innovations such as GPS tracking, the customer interface on autonomous pizza delivery vehicles, such as robotics company Nuro’s R2.

In June this year, the pizza chain partnered with Nuro to offer autonomous pizza delivery using the custom unmanned vehicle, R2, later this year.

The new centre also features the company’s AnyWare ordering technology and in-store technology, as well as a quality assurance lab for testing pretotypes.

Garcia added: “Having a hub for our community of smart, creative and dynamic team members to develop our brand and take it to the next level is important for our continued success.

“We’re proud to now have a space dedicated to learning, exploring, testing and launching new ideas in a way that only Domino’s can do.”