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February 18, 2020

Domino’s rolls out technology to streamline pizza pick-up

Domino's has introduced a new Pie Pass technology to streamline pizza pick-ups for takeaway customers.

Domino’s has introduced a new Pie Pass technology to streamline pizza pick-ups for takeaway customers.

The technology will allow customers that order online to skip the usual queue to collect their order.

After the order is placed, customers can check-in on the Domino’s Tracker or order confirmation page when they reach the store for their pizza pick-up. It will alert store staff to ensure that the order is ready for pick-up.

The service is only available for customers who order online through the website or app.

Domino’s senior vice-president and chief innovation officer Dennis Maloney said: “We know that carryout customers value speed and simplicity, and that is exactly what they’ll receive with Pie Pass.

“Gone are the days of waiting for your carryout order. Now when customers arrive at the store, they’ll be greeted by name on our digital signage and handed their order.

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“It’s the ultimate VIP carryout experience where customers don’t have to be a regular customer to be treated like one.”

Domino’s Pizza is one of the largest pizza chains in the world with more than 16,500 stores in around 85 markets.

In 2018, the company registered global retail sales of more than $13.5bn, which includes $6.6bn generated from the US market.

Recently, the company’s UK-based franchise Domino’s Pizza Group signed an agreement to sell the entire shareholding in its loss-making Norwegian business.

For the year ending 31 December 2018, DP Norway reported an underlying operating loss before tax of £6.6m.

The divestment was part of the company’s plan to sell its directly operated international businesses.

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