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December 11, 2018

Dunkin’ Brands partners with GSUSA to launch three coffee flavours

US-based Dunkin' Brands Group has entered into a licensing agreement with Girl Scouts of the USA (GSUSA) to introduce three coffee flavours for a limited time.

US-based Dunkin’ Brands Group has entered into a licensing agreement with Girl Scouts of the USA (GSUSA) to introduce three coffee flavours for a limited time.

The restaurant company is launching a Trefoils shortbread flavour and re-introducing two flavours called Coconut Caramel and Thin Mints.

All three flavours will be available with the company’s full range of hot and iced coffees, espresso beverages, frozen coffee and frozen chocolate from the end of December to spring next year.

Trefoils shortbread coffee offers a sweet and buttery shortbread cookie in Dunkin’ coffee.

“The return of these beloved flavours to our line-up of coffees will help our brand and our guests kick off the New Year with a smile.”

Coconut Caramel coffee is a blend of toasted coconut caramel and the Thin Mints coffee is made using cool mint and decadent chocolate.

Dunkin’ Brands integrated marketing senior director Patty Healy said: “There are few brands that fit better together than Dunkin’ and Girl Scouts of the USA. From great flavour combinations to shared values, such as positivity, innovation and entrepreneurial spirit, it’s a perfect pairing.

“The return of these beloved flavours to our line-up of coffees will help our brand and our guests kick off the New Year with a smile in honour of the start of Girl Scout Cookie season.”

Girl Scout troops taking part in the Girl Scout Cookie Programme in February can sell cookies at Dunkin’ restaurants on weekends during the month.

In another development, Dunkin’ Brands has promoted John Varughese to international senior vice-president.

Varughese will report to Dunkin’ Brands CEO and Dunkin’ US president Dave Hoffmann and will be responsible for handling all aspects of Baskin-Robbins and Dunkin’ business units outside the US.

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