Dunkin’ Donuts has appointed Drayton Martin as the new vice-president for brand stewardship.
Martin will report directly to the US baked goods chain’s chief marketing officer Tony Weisman.
In her new role, Martin will develop and implement the company’s brand messaging across all channels, including advertising, packaging, in-store and digital.
In addition, she will be responsible for leading the internal brand marketing team and external creative agency partners.
Weisman said: “Drayton has a long and successful track record in creating compelling creative work and leading strong teams that have helped transform leading global consumer companies.
“Her extensive experience makes her well-positioned to lead and advance our creative vision and long-term strategic plans to drive engagement and excitement for the Dunkin’ Donuts brand, and strengthen our position as the leading on-the-go, beverage-led brand.”
Before joining Dunkin’, Martin held various leadership roles at MullenLowe. She also led transformative identity and positioning campaigns for various brands such as JetBlue, Century21 and Four Seasons Hotels & Resorts.
Dunkin’ Donuts currently operates more than 12,500 restaurants in 46 countries across the world.
The restaurant chain offers hot and iced coffee in regular, decaf and flavoured varieties as well as doughnuts, bagels and muffins.