Dunkin’ Donuts names new US media vice-president

27th March 2018 (Last Updated March 27th, 2018 10:33)

American coffee and bakery brand Dunkin' Donuts has named Keith Lusby as its new vice-president of US media to help enhance brand promotion.

Dunkin’ Donuts names new US media vice-president
Dunkin’ Donuts Long Beach. Credit: Dunkin’ Donuts.

American coffee and bakery brand Dunkin’ Donuts has named Keith Lusby as its new vice-president of US media to help enhance brand promotion.

Reporting directly to Dunkin’ Donuts US chief marketing officer Tony Weisman, Lusby will be responsible for media planning, buying and placement strategies that range from traditional media programming to new digital and emerging media partnerships.

Lusby comes to Dunkin’ Brands with 25 years of marketing experience. He has won several awards in the field of marketing, including several Effies and a Silver Cannes Lion Award.

Named an Adweek Media All-Star in 2013, the veteran marketer has led a number of integrated campaigns for several global consumer brands.

“Keith is an accomplished marketer with extensive experience leading successful consumer-centric media plans for iconic brands.”

Weisman said: “Keith is an accomplished marketer with extensive experience leading successful consumer-centric media plans for iconic brands.

“Under his direction, we look forward to developing exciting ways to promote the Dunkin’ Donuts brand across a broad spectrum of channels, from television to new opportunities in digital and emerging media.”

Prior to this new role, Lusby served at MullenLowe Mediahub and led a 140-person media team supporting campaigns for brands including Chipotle, JetBlue, Ulta Beauty and Staples.

He has also held leadership roles with Carat and Young & Rubicam, where he was responsible for designing media strategies and plans for brands including Reebok, Pfizer, AT&T and Procter & Gamble.

Owned and operated by American quick service restaurant franchisor Dunkin’ Brands Group family of companies, Dunkin’ Donuts was founded in 1950 and currently has more than 12,500 restaurants in 46 countries across the globe.

Earlier this month, Dunkin’ Brands promoted three executives, Brian Gilbert, Frank Barone and Mathias Piercy, to vice-president roles to help continue to capitalise on the growth potential of Dunkin’ Donuts and its other brand Baskin-Robbins.