Named the sixth happiest place in the world, easyJet hopes to bring a slice of Dutch sunshine to London this September, by opening a sprinkle pop-up café in London’s Leicester Square.
Partnering with the Netherlands Board of Tourism and Conventions, the café will allow guests to experience traditional ‘Broodje Hagelslag’ – a common Dutch breakfast of butter spread on bread and covered in sprinkles (commonly known as ‘fairy bread’ in the UK) – as well as beauty-inspired sprinkle treatments and edible Dutch artwork.
Go deeper with GlobalData
With Dutch residents consuming over 14 million kilos – roughly 300 million slices – of the sweet delicacy a year, ‘Café van der Sprinkles’ hopes to “transport the people of London on a journey to Holland to experience a taste of Dutch happiness.” A DIY menu will enable visitors to chose their own base, types of sprinkles and Dutch art template, which could win them flights to Holland by sharing photos on social media with the hashtag #SprinklesCafé.
Open 22 – 24 September, ‘Café van der Sprinkles’ can be found at The White Space, Leicester Square between 11am and 7pm Friday and Saturday, and 11am to 5pm on Sunday.
