Lifestyle and café brand EL&N (Eat, Live and Nourish) London has opened its first outlet in India at Jio World Plaza in Mumbai’s Bandra-Kurla Complex, in collaboration with Reliance Brands.
Founded in 2017 by Alexandra Miller, EL&N already has 37 outlets in cities such as Paris, Milan, Dubai and Kuala Lumpur.
The Mumbai outlet, situated on the second floor of Jio World Plaza, spans 2,130ft² and has a cake and coffee bar.
The café’s interior features a custom-made soft pink mesh chandelier, EL&N florals and foliage, neon quotes and terrazzo and marble flooring, creating an ambience which blends fashion and food.
Its menu includes EL&N’s signature dishes such as smashed avocado toast and croissants, cakes and dishes tailored to the tastes of Indians.
Open daily from 11am to 11:30pm, the café offers all-day dining options.
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By GlobalDataEL&N London founder Alexandra Miller said: “We are thrilled to open our doors at Jio World Plaza and introduce our brand to an exciting new market in partnership with Reliance Brands.
“This new concept brings our signature style to life in a fun and engaging way, making it the perfect destination for families, speciality coffee lovers and those looking for an unforgettable dining experience in a beautiful setting.”
Reliance Brands, a subsidiary of Reliance Retail Ventures, has specialised in bringing global luxury and premium brands to India since its inception in 2007.
Reliance Brands spokesperson said: “India’s evolving dining scene is driven by an ever-growing curiosity for new flavours, experiences and visual aesthetics. EL&N’s blend of innovative culinary artistry and immersive design perfectly complements the adventurous spirit of the sophisticated Indian consumer.”