Quick-service restaurant group Encinal Brands plans to open 150 restaurants across the US in the next five years.
Currently, the company operates 40 restaurants in four US states.
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It plans to expand using a franchise model.
Encinal Brands CEO and founder Ivan Flores said due to special pricing and opportunities for franchisees and multi-unit owners, the restaurant chain has been able to launch new outlets in Arizona, Nevada and Texas.
It operates through three brands, namely Blue Burro, The Buffalo Spot and Tacomasa.
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Flores added: “As we continue growing, we are offering potential franchisees an exciting opportunity with our distinctive approach to Mexican food.
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By GlobalData“With traditional family recipes blended with modern menu items, such as our World-Famous Buffalo Fries and premium shakes, we are disrupting the industry and offering potential owners a blueprint for success.”
In the Southwest US, Encinal Brands opened new locations that include a Blue Burro restaurant in Gilbert, Arizona, and The Buffalo Spot locations in San Antonio and Arlington, Texas.
The company will soon open a Tacomasa restaurant in Cypress, California.
For multi-unit owners, Encinal provides help with site selection, buildout, initial training and marketing, as well as offering ongoing support.
Flores added: “We’re constantly working to offer our guests an experience that no one else can. For example, at The Buffalo Spot, it’s our World-Famous Buffalo Fries, which we will be celebrating in a big way on National French Fry Day on July 13. Although Americans eat an average of 30 pounds of French fries per year, our World-Famous Buffalo Fries originated here and have made The Buffalo Spot a destination. Next, we are planning to add Shrimp Buffalo Fries, and we believe this will be just as popular with customers.”
Blue Burro restaurants offer breakfast burritos stuffed with ham, bacon or steak; Surf-N-Turf Burritos, the Campechana Burrito; fries or chips along with marinated chicken, pork or steak; and premium milkshakes, such as the beloved Blue Horchata and Dulce de Leche.
Tacomasa offers Tacos, Mulitas, Tortas, Quesadillas and Fries. It introduced a Pollo Asado Sandwich two months ago as a limited offering but, following requests from customers, later made it a permanent part of the menu.
Flores added: “Overall, we like to keep our menus simple. But we also like to offer our guests new, bold flavours that they haven’t experienced anywhere else.”
