Singapore-based Envictus International has renewed a franchise agreement with US-based firm Cajun Global to develop and operate the quick-service restaurant (QSR) chain Texas Chicken in Malaysia and Brunei.
The new agreement is effective from 20 May.
Cajun Global president and CEO Joe Christina said: “As one of our largest franchisees in Southeast Asia, Envictus has been a true collaborator in working with us to grow the Texas Chicken brand. We are excited that this partnership can continue to thrive in Malaysia and soon Brunei.”
Envictus first secured franchise rights for the QSR chain in July 2012. It launched the first Texas Chicken restaurant in the Malaysian market in January 2013 through its subsidiary Texas Chicken (Malaysia).
Currently, Envictus owns and operates 85 restaurant outlets across Peninsular Malaysia. 60% of these are in Klang Valley, while more than 50% are located in malls across the country.
Following the renewal of the franchise agreement, Envictus plans to invest $52m (MYR230m) into opening 115 new Texas Chicken restaurants by the end of the decade.
The 115 new restaurants will increase the company’s restaurant count to 200 by 2030.
Envictus International Holdings executive chairman Dato’ Jaya Tan said: “The renewal of the franchise agreement is a testament of Cajun Global’s confidence in The Envictus group’s leadership and capability in growing and developing the Texas Chicken brand in Malaysia.
“Within a relatively short period, we have established Texas Chicken’s position as one of the leading chicken QSRs in the country. We are honoured to be given the trust and opportunity to further crack the untapped potential of this great brand as we strive to take it to the next level.”
Going forward, Envictus plans to add new drive-throughs for the restaurant brand as well as its enhance delivery reach.