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July 12, 2018

Fast food chain McDonald’s Canada commits to serving sustainably sourced beef

McDonald's Canada has committed to source beef served in the country from certified sustainable farms and ranches.

McDonald’s Canada has committed to source beef served in the country from certified sustainable farms and ranches.

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The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
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Under the initiative, the fast food chain plans to introduce its Angus burger line up with beef sourced from farms and ranches certified under by the Canadian Roundtable for Sustainable Beef (CRSB).

The company also aims to serve more than 20 million Angus burgers made using sustainably sourced beef across its Canadian stores over the next 12 months.

McDonald’s Canada president and CEO John E. Betts said: “This is a big step in our beef journey – not just for McDonald’s Canada and the Canadian beef industry, but around the world.

“Without the support from the industry and the incredible work Canadian ranchers do every day, beef sustainability in Canada would not be possible.

“This partnership, combined with McDonald’s scale, is creating change and encouraging responsible beef production for years to come that will benefit all Canadians.”

In addition, the company will introduce McDonald’s Mighty Angus line-up on the menu with CRSB certification logo.

Established in 2014, CRSB has developed the certified sustainable beef framework in a move to drive the advancement and recognition of beef sustainability in Canada.

The CRSB sustainable beef production and processing standards include more than 60 indicators across five principles such as natural resources, people and community, animal health and welfare, ensuring food safety and beef quality, and efficiency and innovation through recycling and energy efficiency programmes.

Free Report
img

The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
Enter your details here to receive your free Report.

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