Global fast food chain McDonald’s has expanded its Signature Crafted Recipe menu offerings with its bacon smokehouse burger launch.
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The launch is a part of the company’s latest step in its food journey and one of the customer-led initiatives in the US joining the All Day Breakfast.
Bacon smokehouse is made using thick-cut applewood smoked bacon, sweet and smoky bacon-onion sauce, fried onion strings, white cheddar cheese and mild sweet mustard sauce, and is served on a toasted artisan roll.
The fast food giant is offering the new burger in single and double beef quarter-pound variants, which will be available in participating McDonald’s restaurants across the US from early July this year.
The restaurant chain is also offering the bacon smokehouse burger with chicken in two flavours including buttermilk crispy chicken and artisan grilled chicken.
Signature Crafted Recipes is a line of 100% fresh beef quarter-pound burgers free from fillers, additives and preservatives.
Under the All Day Breakfast initiative, McDonald’s is committed to source cage-free eggs by 2025 in the US and serve chicken items made from antibiotics-free chicken.
McDonald’s USA currently operates 14,000 restaurants in the country which are independently owned and operated. It offers a range of menu options serving more than 25 million customers every day.
How is technology having an impact on Consumer buying behavior?
- A breakdown of the trend’s prominence across sectors
- Insights into consumer online penetration, preferred electronic devices and engagement
- The key drivers and challenges impacting the digital lifestyles trend
- A spotlight on key innovations set to reshape the consumer landscape
- Analysis of what’s next for digital innovations and how brands can leverage the trend