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July 10, 2018

Fast food holding firm Restaurant Brands names Duncan Fulton as CCO

Restaurant Brands International (RBI), a multinational operator of the Burger King and Tim Hortons chains, has named Duncan Fulton as its chief corporate officer (CCO), effective immediately.

Restaurant Brands International (RBI), a multinational operator of the Burger King and Tim Hortons chains, has named Duncan Fulton as its chief corporate officer (CCO), effective immediately.

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In his new role, Fulton will oversee the company’s strategic growth, brand and corporate communications, government relations and franchisee relations.

RBI chief executive officer Daniel Schwartz said: “Duncan has an impressive track record as a retail, agency and government executive, including being widely recognised for driving innovation and speed of execution in all his previous roles.

“His skills as a brand leader, digital innovator, communicator and his experience running a retail network and working closely with franchisees will be of great benefit to RBI and our growth agenda in the coming years.”

In addition, Fulton will work with teams of Burger King and Popeyes restaurants globally as well as lead Tim Hortons executive team.

Fulton said: “I have always been attracted to companies and organisations that have aggressive growth agendas and are prepared to move quickly to innovate and adapt to the markets around them.

“RBI has an impressive track record, strategy and executive team. I am honoured to join the team and look forward to helping grow these iconic restaurant brands around the world.”

RBI currently operates more than 24,000 restaurants in over 100 countries and US territories.

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img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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