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December 13, 2021

FAT Brands to foray into Libyan market with ten-store agreement

The expansion into Libya is being led by franchisee Al Majmoua Al Moutakamila.

FAT Brands has reached an agreement to enter Libya with ten new franchised restaurants, furthering its strategy to expand its presence in the Middle East.

The parent company of Fatburger, Johnny Rockets and 13 other restaurant concepts, FAT Brands plans to launch the new restaurants in Libya over the next three years.

Of the ten new outlets, five will be Johnny Rockets and Hurricane Grill & Wings co-branded stores.

The remainder will be Fatburger and Buffalo’s Express co-branded restaurants.

FAT Brands CEO Andy Wiederhorn said: “The Middle East is an important growth area for FAT Brands.

“With a growing appreciation for quick-service restaurants in the region, we look forward to bringing our beloved burger and wing brands to Libya.

“Similarly, we are excited to unveil the first co-branded Johnny Rockets and Hurricane Grill & Wings location in the region. We saw tremendous success when we co-branded Fatburger and Buffalo’s Express and expect to see the same with this burger and wing pairing with locals.”

The latest move is being led by franchisee Al Majmoua Al Moutakamila and will include the first co-branded Johnny Rockets and Hurricane Grill & Wings outlet in the region.

In September, FAT Brands unveiled its plan to launch 136 brick-and-mortar restaurants in five countries across the Middle East.

Kitopi will serve as the master franchisee for this initiative, supporting the company’s expansion in Bahrain, Qatar, Kuwait, Saudi Arabia and the United Arab Emirates (UAE).

FAT Brands said that its restaurant concepts will be available through Kitopi’s cloud kitchens.

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