FAT Brands to develop six co-branded restaurants in Shanghai

29th March 2019 (Last Updated March 29th, 2019 13:32)

FAT Brands has entered a development deal with Bloomfield for six co-branded Fatburger and Buffalo's Express restaurants across Shanghai, China.

FAT Brands to develop six co-branded restaurants in Shanghai
FAT Brands plans to develop six new co-branded Fatburger and Buffalo’s Express restaurants across Shanghai. Credit: TenPoundHammer (aka wachovia_138).

FAT Brands has entered a development deal with Bloomfield for six co-branded Fatburger and Buffalo’s Express restaurants across Shanghai, China.

The restaurants will be supported by FAT Brands’ existing presence in China, which includes multiple locations in Beijing and Shanghai.

The company offers a wide range of burgers featuring add-ons such as chilli, maple bacon, guacamole, pineapple and fried eggs.

“They’ve done an excellent job maintaining the integrity of our brand while providing a deep understanding of the Chinese consumer.”

It also offers boneless and bone-in chicken wings with more than 13 different sauces.

FAT Brands CEO Andy Wiederhorn said: “When expanding internationally, it’s important to identify a partner we can trust with our iconic brand. Markets such as Shanghai, where demand and crowds are large, magnifies this need even more.

“We’re thrilled to open more restaurants with the Bloomfield team. They’ve done an excellent job maintaining the integrity of our brand while providing a deep understanding of the Chinese consumer.”

Earlier this month FAT Brands opened two co-branded Fatburger and Buffalo’s Express locations in Tunisia.

Last month, FAT Brands announced its partnership with Franglobal Advisors to develop 60 co-branded Fatburger and Buffalo’s Express restaurants across India over the next ten years.

FAT Brands owns, markets and develops restaurant concepts such as Fatburger, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, and Ponderosa and Bonanza Steakhouses.

The company currently operates more than 300 locations with a further 300 under development in 32 countries.