Restaurant marketing and analytics solutions provider Fishbowl has introduced new product updates to its restaurant marketing and management platforms.

Platforms with new upgrades are promotions manager, loyalty and SMS products and email. These updates include promotions protocol, customer loyalty information and SMS reporting, revised data on expired coupons and a refreshed user interface.

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The enhancements will allow restaurant chains to communicate with guests through multiple channels.

“Our new product enhancements will supply restaurateurs with tools that offer additional insights to their omni-channel marketing campaigns.”

Fishbowl chief product officer Daniel Dreymann said: “Our platform is built exclusively for restaurants and our new product enhancements will supply restaurateurs with tools that offer additional insights to their omni-channel marketing campaigns all while providing the ability to know, reach and delight their guests through multiple avenues.”

The company’s promotions manager update will allow users to designate special promotions and loyalty programmes as well as benefit from various customer loyalty enhancements, including member search by phone number on POS systems, menu item search and display points expired dates.

Updates added to the SMS product include SMS message volume and member growth reports, as well as improved performance and send rates for campaigns.

The company has added a secure socket layer cryptography protocol to its local services when users log in.

Dreymann added: “The Fishbowl user interface has been redesigned to incorporate updates for the header, content pages, main navigation, fonts, colours, buttons, and form elements. This new design is more in line with the Fishbowl brand and new product design direction.”

Headquartered in Alexandria, Virginia, Fishbowl currently serves more than 70,000 restaurant locations by offering digital, data and device solutions.