Brazilian steakhouse Fogo de Chão has signed a franchise development agreement with Honest Holding to make its debut entrance into the Turkish market.
Under the agreement, Honest Holding will be opening five Fogo locations in Turkey over the next several years.
Fogo de Chão CEO Barry McGowan said: “We are excited to work with Cengiz Deveci and the impressive team at Honest Holding to bring the Fogo experience to Turkey.
“This agreement marks an exciting step in the continuation of our global expansion plans, and we look forward to sharing the culinary art of churrasco with our newest guests and Fogo fans in Turkey soon.”
Fogo de Chão was established in southern Brazil in 1979 and offers a wide range of hand-carved and grilled cuts of protein over an open flame.
The restaurant also serves guests hand-crafted cocktails and South American wines under its Bar Fogo menu.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Honest Holding operates a portfolio of 24 brands, including Juan Valdez Coffee and Le Pain Quotidien from Belgium.
Honest Holding’s chief operating officer Ayhan Kap will be responsible for overseeing the development of the Fogo brand in Turkey.
Honest Holding founder Cengiz Deveci said: “My interest in different cultures and values gave me the opportunity to travel the world, especially in Latin America. It has been an exciting journey for me to bring the outstanding flavours of a unique brand like Fogo de Chão to our country.
“From the first time I experienced Fogo, I’ve had this desire and I am excited to make this dream a reality. I believe Fogo will be an ideal addition to the local dining scene in Turkey and look forward to introducing new guests to the culinary art of churrasco soon.”