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May 23, 2019

Japan food delivery service Oisix to buy Purple Carrot

Japanese meal kit and organic food delivery service Oisix ra daichi has agreed to acquire US plant-based meal kit company Purple Carrot.

Japanese meal kit and organic food delivery service Oisix ra daichi has agreed to acquire US plant-based meal kit company Purple Carrot.

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The value of the transaction is approximately $30m, which includes an upfront payment of $12.8m and an earn-out potential of an additional $17.2m through 2021.

Purple Carrot will continue to operate its corporate headquarters in Massachusetts and retain the full executive leadership team to continue in their respective roles in the organisation.

The deal marks the first global alliance and the first US acquisition for the Japanese produce company Oisix.

Purple Carrot founder and CEO Andy Levitt said: “I’m so proud of the rapid growth that Purple Carrot has achieved over the past five years. It’s now a great opportunity to join Oisix, positioning Purple Carrot for continued domestic and future global growth with a highly authentic partner in the wellness category.

“By partnering with this Japanese powerhouse, we’ll bring Purple Carrot plant-based meals to even more consumers and significantly increase the positive impact of our business well into the future.

“We look forward to working with Oisix to continue the momentum and authenticity of the brand we’ve created.”

Established in 2000, Oisix currently operates seven distribution centres across Japan and has a network of more than 4,000 farmers to offer fresh produce to customers.

“The deal marks the first global alliance and the first US acquisition for the Japanese produce company Oisix.”

Oisix offers online sales of agricultural products, additive-free processed foods and other food products through a subscription model.

Based in Needham, Massachusetts, Purple Carrot currently operates distribution centres in New Jersey, Chicago and Las Vegas.

Last May, Fresh Del Monte Produce acquired an equity investment in Purple Carrot.

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Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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