US-based online food ordering solution Olo has integrated its platform with customer engagement platform for restaurants Thanx to enhance customer experiences.
By leveraging the integrated platform, restaurants can now track and understand customer spending habits made in-store or through digital or mobile ordering.
The platform also offers detailed purchasing behaviour analysis to restaurants to enable them to develop more personalised and measurable customer engagement.
In addition, the integration expands Thanx reach to digital ordering via Olo enabling the company to run personalised campaigns to drive customers to place orders. It also allows customers to automatically opt-in to loyalty programmes.
Thanx founder and CEO Zach Goldstein said: “As consumers increasingly embrace digital ordering for pickup and delivery, restaurants have struggled to develop a clear view into customer purchase behaviour across these new channels. The result is the continuation of generic marketing tactics that simply don’t work.
“The Thanx and Olo integration is the only loyalty, marketing and ordering combination where customers can earn rewards on in-app purchases and in-store with no extra steps.
“This means restaurants have an accurate 360° view of customers no matter how they order. And better data means more personalised, efficient marketing and greater ROI.”
Other benefits of the integration include single sign-on for customers to place orders, loyalty accrual and redemption directly from the ordering checkout flow, and personalised marketing campaigns.