Olo integrates its platform with Thanx to enhance customer experiences in restaurants. Credit: russellstreet.

US-based online food ordering solution Olo has integrated its platform with customer engagement platform for restaurants Thanx to enhance customer experiences.

By leveraging the integrated platform, restaurants can now track and understand customer spending habits made in-store or through digital or mobile ordering.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The platform also offers detailed purchasing behaviour analysis to restaurants to enable them to develop more personalised and measurable customer engagement.

“The Thanx and Olo integration is the only loyalty, marketing and ordering combination where customers can earn rewards on in-app purchases and in-store with no extra steps.”

In addition, the integration expands Thanx reach to digital ordering via Olo enabling the company to run personalised campaigns to drive customers to place orders. It also allows customers to automatically opt-in to loyalty programmes.

Thanx founder and CEO Zach Goldstein said: “As consumers increasingly embrace digital ordering for pickup and delivery, restaurants have struggled to develop a clear view into customer purchase behaviour across these new channels. The result is the continuation of generic marketing tactics that simply don’t work.

“The Thanx and Olo integration is the only loyalty, marketing and ordering combination where customers can earn rewards on in-app purchases and in-store with no extra steps.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“This means restaurants have an accurate 360° view of customers no matter how they order. And better data means more personalised, efficient marketing and greater ROI.”

Other benefits of the integration include single sign-on for customers to place orders, loyalty accrual and redemption directly from the ordering checkout flow, and personalised marketing campaigns.