View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 28, 2018

Freddy’s selects Tillster to enhance digital experience for guests

US-based Freddy's Frozen Custard & Steakburgers has partnered with food ordering solutions provider Tillster to deliver improved digital experiences to its guests.

US-based Freddy’s Frozen Custard & Steakburgers has partnered with food ordering solutions provider Tillster to deliver improved digital experiences to its guests.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

As part of the deal, Tillster will provide responsive web and mobile ordering, as well as a loyalty programme.

Tillster CEO Perse Faily said: “Freddy’s came to us with deep knowledge of their guests. They approached Tillster looking for a platform that would allow them to expand that powerful connection with their fanbase, seamlessly integrate into their franchisee’s current technology providers and meet the expectations of all constituents. We are excited to help them better serve their guests for years to come.”

The fast casual chain will use Tillster’s analytics capabilities to leverage guest insights and offer rewards accordingly. This will help the company attract new guests to visit again.

“In an effort to enhance the Freddy’s experience on an ongoing basis, we prioritise innovation to make Freddy’s convenient for our guests.”

The restaurant chain will also use Tillster’s industry expertise to facilitate consumer adoption.

Freddy’s Frozen Custard & Steakburgers chief operating officer Scott Redler said: “We strive to create a positive atmosphere for our guests to enjoy by providing genuine hospitality while serving our high quality, cooked-to-order food.

“In an effort to enhance the experience on an ongoing basis, we prioritise innovation to make Freddy’s convenient for our guests. These new digital platforms are another way for us to do just that while allowing us to better connect with them, both inside and outside of the restaurant.”

Established in 2002, Freddy’s currently operates more than 300 restaurants across 31 states including California, Pennsylvania, Virginia and Florida.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Verdict Food Service