US-based Freddy’s Frozen Custard & Steakburgers has partnered with food ordering solutions provider Tillster to deliver improved digital experiences to its guests.
As part of the deal, Tillster will provide responsive web and mobile ordering, as well as a loyalty programme.
Tillster CEO Perse Faily said: “Freddy’s came to us with deep knowledge of their guests. They approached Tillster looking for a platform that would allow them to expand that powerful connection with their fanbase, seamlessly integrate into their franchisee’s current technology providers and meet the expectations of all constituents. We are excited to help them better serve their guests for years to come.”
The fast casual chain will use Tillster’s analytics capabilities to leverage guest insights and offer rewards accordingly. This will help the company attract new guests to visit again.
The restaurant chain will also use Tillster’s industry expertise to facilitate consumer adoption.
Freddy’s Frozen Custard & Steakburgers chief operating officer Scott Redler said: “We strive to create a positive atmosphere for our guests to enjoy by providing genuine hospitality while serving our high quality, cooked-to-order food.
“In an effort to enhance the experience on an ongoing basis, we prioritise innovation to make Freddy’s convenient for our guests. These new digital platforms are another way for us to do just that while allowing us to better connect with them, both inside and outside of the restaurant.”
Established in 2002, Freddy’s currently operates more than 300 restaurants across 31 states including California, Pennsylvania, Virginia and Florida.