With more than 100 stores in Canada, Freshslice is now debuting in the US. Credit: Freshslice Pizza.

Canadian pizza franchise Freshslice Pizza is set to open its first two US-based franchises in the Dallas/Fort Worth area of Texas.

Spearheading these new locations is local entrepreneur Trenton Parks, Freshslice’s inaugural franchise partner in the country.

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With more than 100 stores in Canada, Freshslice made its US market debut in January 2024. The Dallas-based tech executive decided to diversify his investments by entering the foodservice sector.

Freshslice Pizza founder and CEO Ray Russel said: “We are thrilled to welcome Trenton into the Freshslice family, bringing our style of fresh pizza to the great state of Texas.

“Our 3-in-1 system meets the evolving needs of our franchisee partners at a fraction of our competitors’ cost. Our franchise partners can expect a focus on our vision, values and culture and an extremely successful model that boasts operational efficiency, high ROI [return on investment] and head office support.”

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Trenton Parks said: “Ray’s vision of being the Starbucks of pizza is more than a tagline or slogan. This level of success is built into every aspect of the brand.

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“When compared to other popular US-based pizza brands, Freshslice’s minimum investment fee is significantly lower and in many cases half the cost of its competitors. The brand’s dedication to pizza perfection and its revolutionary turn-key franchise operation make this an exciting endeavour. I am excited to bring this to the Lone Star State.”

Freshslice Pizza claims that it has a proven business model in the Canadian market since its establishment in 1999, offering a unique 3-in-1 system that includes pizza by the slice, unlimited toppings at one price, and delivery.

The franchise model of Freshslice in Canada is known for its accessibility, with 0% royalty and advertising fees and 0% markup on ingredients.

The brand’s in-house design team develops custom equipment to optimise efficiency and space utilisation within its stores. Freshslice also offers a distinctive dough manufacturing system and a streamlined supply chain for ingredients that are produced in-house without any markups.