Canadian pizza franchise Freshslice Pizza is set to open its first two US-based franchises in the Dallas/Fort Worth area of Texas.

Spearheading these new locations is local entrepreneur Trenton Parks, Freshslice’s inaugural franchise partner in the country.

With more than 100 stores in Canada, Freshslice made its US market debut in January 2024. The Dallas-based tech executive decided to diversify his investments by entering the foodservice sector.

Freshslice Pizza founder and CEO Ray Russel said: “We are thrilled to welcome Trenton into the Freshslice family, bringing our style of fresh pizza to the great state of Texas.

“Our 3-in-1 system meets the evolving needs of our franchisee partners at a fraction of our competitors’ cost. Our franchise partners can expect a focus on our vision, values and culture and an extremely successful model that boasts operational efficiency, high ROI [return on investment] and head office support.”

Trenton Parks said: “Ray’s vision of being the Starbucks of pizza is more than a tagline or slogan. This level of success is built into every aspect of the brand.

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“When compared to other popular US-based pizza brands, Freshslice’s minimum investment fee is significantly lower and in many cases half the cost of its competitors. The brand’s dedication to pizza perfection and its revolutionary turn-key franchise operation make this an exciting endeavour. I am excited to bring this to the Lone Star State.”

Freshslice Pizza claims that it has a proven business model in the Canadian market since its establishment in 1999, offering a unique 3-in-1 system that includes pizza by the slice, unlimited toppings at one price, and delivery.

The franchise model of Freshslice in Canada is known for its accessibility, with 0% royalty and advertising fees and 0% markup on ingredients.

The brand’s in-house design team develops custom equipment to optimise efficiency and space utilisation within its stores. Freshslice also offers a distinctive dough manufacturing system and a streamlined supply chain for ingredients that are produced in-house without any markups.