Fast food chain German Doner Kebab (GDK) has signed an agreement with Ajlan Company to act as its master franchisee in Saudi Arabia.
The deal marks the fast food chain’s entry into the country and will help expand its presence in the Middle East.
GDK expects to open 100 locations over the next ten years with the first store planned to open in Riyadh by this August.
GDK Global CEO Imran Sayeed said: “We are very excited to be announcing our ambitions for Saudi Arabia as our growth plans for the Middle East gather further momentum.
“Our idea of bringing a gourmet kebab that is healthy and nutritionally balanced has truly resonated with consumers in the region, disrupting and opening-up a new area of the fast-food market place.
“The Ajlan Company shares our vision and offers great synergies for German Doner Kebab in Saudi Arabia, bringing an experienced infrastructure and a commitment to rapid growth.
“We are very much looking forward to our first opening in the middle part of this year and working with them to relentlessly expand the German Doner Kebab footprint over the next decade.”
Ajlan Company spokesperson said: “We very much welcome the growth of German Doner Kebab and we are excited to bring this brand into Saudi Arabia and beyond.
“We have ambitious growth plans for the restaurant chain and are glad to be working with the Hero Brands team to achieve this.”
Scottish headquartered German Doner Kebab is part of the Hero Brands fast-food portfolio. The gourmet doner kebab chain currently operates 19 stores across the UAE, Bahrain, and Oman.
It also operates stores in the UK and Sweden and opened its first Glasgow restaurant on 11 March.