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October 3, 2018updated 04 Oct 2018 9:22am

Gordon Food Service and Thrive Farmers to introduce farmer-direct coffees

Gordon Food Service has partnered with Thrive Farmers International to introduce farmer-direct coffee products to the foodservice industry.

Gordon Food Service has partnered with Thrive Farmers International to introduce farmer-direct coffee products to the foodservice industry.

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Based in the US, Thrive Farmers works with coffee and tea producers to bring their produce to market, making farmers stakeholders through its revenue-sharing model.

Gordon Food Service president and CEO Rich Wolowski said: “Our new, exclusive partnership with Thrive Farmers embodies our passion and commitment to provide products that are not only high quality, but good for the world.

“We want to provide our customers products with purpose, connecting them to the growers.”

“Its work, connecting farmers directly to customers, starts with a premise that people care about the sources of their food and want to see quality growers respected and fairly compensated for their product.

“And when farmers are empowered with dignity and respect, they make their own communities better. I saw this first hand when I visited the Thrive Farmers in Guatemala. We want to provide our customers products with purpose, connecting them to the growers, so they can participate in something truly transformational.”

As part of the deal, Gordon Food Service will add Thrive Farmers’ hot and cold brew coffees to its menu.

Established in 1897, Gordon Food Service currently offers delivery services across Midwest, Northeast, Southeast and Southwest regions of the US, and Canada.

The company currently serves more than 100,000 restaurants, schools, universities, and hospitals.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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