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Gordon Food Service has partnered with Thrive Farmers International to introduce farmer-direct coffee products to the foodservice industry.

Based in the US, Thrive Farmers works with coffee and tea producers to bring their produce to market, making farmers stakeholders through its revenue-sharing model.

Gordon Food Service president and CEO Rich Wolowski said: “Our new, exclusive partnership with Thrive Farmers embodies our passion and commitment to provide products that are not only high quality, but good for the world.

“We want to provide our customers products with purpose, connecting them to the growers.”

“Its work, connecting farmers directly to customers, starts with a premise that people care about the sources of their food and want to see quality growers respected and fairly compensated for their product.

“And when farmers are empowered with dignity and respect, they make their own communities better. I saw this first hand when I visited the Thrive Farmers in Guatemala. We want to provide our customers products with purpose, connecting them to the growers, so they can participate in something truly transformational.”

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As part of the deal, Gordon Food Service will add Thrive Farmers’ hot and cold brew coffees to its menu.

Established in 1897, Gordon Food Service currently offers delivery services across Midwest, Northeast, Southeast and Southwest regions of the US, and Canada.

The company currently serves more than 100,000 restaurants, schools, universities, and hospitals.