Growdash, a UAE-based startup that supports restaurants in building online growth, has secured $750,000 in pre-seed funding round led by Flat6Lab.
The round was also joined by Plus Venture Capital (+VC), Judah VC, and TPN Investments.
Some of the angel investors included Talabat former CEO Abdulhamid Alomar and entrepreneur Zeid Husban.
In a competitive food and beverage sector, one of the main challenges faced by restaurants is to realise the full potential of online food delivery channels, maximising their return on growth investments and to achieve profitability from them.
Growdash was founded last year, by former employees of Talabat and Deliveroo Sean Trevaskis and Enver Sorkun.
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It provides regional restaurants with access to in-depth market data and insights that help in taking informed decisions.
The firm aims to help restaurants to unlock the power of analytics and business intelligence to aid them in building and executing growth strategies that impact bottom-line profitability.
Growdash achieves this through a purpose-built SaaS solution that connects the data points across a restaurants pre- and post-order journey.
Its platform is being used by popular restaurant brands such as Nandos, Wagamama, Kreative Restaurants & Co, Papa Murphy’s, Malak Al Tawouk and others.
The company claims that its clients were able to achieve more than 800% on their online advertising efforts, while simultaneously having a positive impact on bottom-line profitability.
Growdash plans to use the proceeds to hire new talent and further strengthen its proprietary capabilities with advanced features.
Funds will also be used by the company to expand its services across wider regions.
Presently, the company operates in the United Arab Emirates (UAE) and Kuwait and plans to launch its SaaS offering in Qatar and Saudi Arabia this year.
Flat6Labs UAE, general manager, Ryaan Sharif said: “Growdash has already demonstrated the incredible potential of its platform to revolutionize how restaurants capitalise on the tremendous opportunity for growth that online channels provide.
“At Flat6Labs, we are committed to not only providing working capital, but also offering our unparalleled knowledge and expertise in grooming early-stage businesses to cross the chasm from innovative start-up to market leader.
“This aligns with our continued efforts to create a thriving ecosystem of disruptive start-ups that scale from their headquarters in Abu Dhabi to drive positive and impactful change across the GCC and beyond.”