UAE-based GrubTech has raised an investment of $13m to support its international growth plan in a Series A round.
The food tech company enables the digital transformation of restaurants and cloud kitchens.
The round was led by Addition, with B&Y Ventures and Hambro Perks Oryx Fund also participating.
Addition official Aaron Schildkrout said: “GrubTech has built a full-suite technology platform to empower food and beverage (F&B) companies that have previously been without the best-in-class solutions they need to serve their customers.
“The company’s impressive growth is a testament to the quality of their technology. We’re excited to support GrubTech’s next phase of expansion.”
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Established in 2019, GrubTech offers an operating system, featuring functions such as back-of-house and in-kitchen operations, for restaurants and cloud kitchens.
The company claims that its operating system has integrations with food aggregators and supports on-premise technologies, including an omnichannel point of sale (POS).
GrubTech’s restaurant management system is said to offer a better experience for dine-in and online customers.
The system has been designed to provide restaurant operators with a complete view of their businesses through operational and sales data, enabling them to make more informed decisions.
Using the new investment, GrubTech plans to develop more solutions as well as expand its geographical presence.
Currently, the firm has customers across 15 countries in Asia, Africa, Europe and the Middle East.
GrubTech co-founder and CEO Mohamed Al Fayed said: “Legacy technology in the F&B space is not built for the modern restaurant. This is resulting in a fragmented set of solutions that a restauranteur or cloud kitchen operator is forced to sift through and stitch up.
“Not only does this complicate their operation, but it also slows down their ability to expand. We take pride in being able to provide an intuitive and comprehensive platform allowing our clients to focus on what they do best.”