US-based fast casual restaurant chain The Habit Burger Grill is set to launch its new ‘Simple Crafts’ menu for a limited period on 1 November.
The Simple Crafts menu will be available across all the participating Habit Burger locations across the US.
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This menu will include three items – Chardog, Grilled Cheese and BLT.
Chardog is a hot dog made using 100% grilled beef and topped with grilled onions.
The Habit Burger’s Grilled Cheese is parmesan-crusted sourdough filled with melted cheeses. The BLT is a toasted sourdough bread sandwich filled with bacon, tomatoes and shredded lettuce.
All three items included in the Simple Crafts menu will be available for $5 each.
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By GlobalDataThe Habit Burger Grill chief marketing officer Jack Hinchliffe said: “At The Habit Burger Grill, we’re renowned for our Charburgers made with fresh ingredients, cooked to order, prepared and served with care.
“We have translated these principles into our Simple Crafts menu, bringing that same commitment to quality and freshness to a menu of simple, everyday favourites.”
The new menu has been launched in response to customers’ demands.
It has been designed to offer a variety of Habit Burger products within a single menu.
Habit Burger’s decision to roll out this Simple Crafts concept across the US builds on the successful completion of trialling the menu across select restaurants in Southern California.
The Habit Burger Grill was founded in 1969 in Santa Barbara, California.
It serves a wide range of cooked-to-order offerings such as chargrilled burgers and sandwiches, with grilled chicken and sushi-grade ahi tuna.
In June this year, The Habit Burger Grill expanded its menu by adding a new Spicy Crispy Chicken Sandwich across all its US locations.
