The Happy Belly Food Group, a consolidator of food brands, has announced a significant expansion for its Yolks Breakfast brand with a five-unit franchise agreement in Ontario, Canada.

The deal marks the first multi-unit franchise agreement for Yolks, a boutique restaurant brand known for its breakfast and brunch offerings in the Vancouver area.

Happy Belly chief investment officer Sean Black said the agreement marks the company’s first five of 20 units committed for Yolks Breakfast in Ontario in the area development agreement.

Black said: “The breakfast category is one of the hottest and fastest growing sectors of the restaurant space and today’s announcement is just the beginning of our growth plans for Yolks.

“As we integrate our breakfast brand into our accelerated growth model, we will utilise our asset-light approach as we are seeing tremendous interest and inbound inquiries from potential franchisees.”

Since launching its accelerated franchise programme in March 2023, Happy Belly has signed 40 new franchise units, contributing to a total of 275 contractually committed across its brand portfolio in Canada and the US.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Black added: “We look forward to replicating our previous success with building over 400 restaurants, including Extreme Pita, Mucho Burrito, Burger’s Priest and Fresh, in franchising brands as we propel Yolks Breakfast into a leading brand across Canada.”

Happy Belly plans to continue to implement an asset-light franchise model across its brand portfolio for future growth.

In March 2023, the Happy Belly Food Group opened a new Heal Wellness franchise location in Toronto, Ontario.

The move forms part of a larger expansion plan, with 60 additional Heal Wellness franchised stores planned across Canada and the US.